Engrams: February 10th, 2012

Engrams is an occasionally recurring series that focuses on engaging articles in neuroscience.

• A neuroscientist takes a look at a new technique for visualizing brain connections recently published in the journal Neuroimage.
  Visualizing The Connected Brain
• The Guardian reviews research by the Royal Society that suggests that physiological and cognitive variations on the approach-avoidant spectrum are likely to correlate with political preference.
  Socialists and Conservatives May Be Born Not Made
• How does the human brain work as people surf the Web? Brian Massey from Search Engine Land reviews a new report from NeuroFocus on neurological engagement.
  The Neuroscience of Search & Conversion
• A new study from researchers at the Center for Vital Longevity at UT Dallas and UT Southwestern Medical Center finds that beta-amyloid levels increase with age in healthy living adults.
  Study Links Alzheimer’s Marker to Deficits in Healthy People
• A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.
  We Know What You Want And When You Will Buy It